The Can on the Table Is Part of the Story Now: Design as Narrative
Most people see a beer can as a container with a label, a pretty picture, or a branding exercise. This is a fundamental misunderstanding.…
Why Beer Packaging Says More Than Most Tasting Notes
A recent study revealed that 85% of consumers form their first impression of a new beer based solely on its packaging, often before even…
Forget the Bottle: Why Shape Tells You Almost Nothing About the Beer
Most people assume a unique bottle shape signifies a unique beer style or superior quality. This is almost never the case. The winner here…