White Claw Sizes: Why 12 Ounces is the Industry Standard
Think all seltzer cans are the same? Think again. We explore why the 12-ounce standard is the key to mindful drinking and how packaging…
What the Forty Beer Can Really Means for Your Next Brew Adventure
The short answer: a “forty beer can” is a 40‑ounce (1.18 L) aluminum can, the largest single‑serve format most breweries offer today. That fact changes…
The Real Secret Behind Successful Marketing of Beer
Why Storytelling and Community Beats All Other Tactics When a small brewery in Portland rolls out a limited‑edition hazy IPA with a hand‑drawn label…
Why Does Modelo Have Foil? It’s More Than Just Looks
UV light can “skunk” a beer in mere minutes, transforming its crisp flavor into an unpleasant, sulfurous aroma. So, when you see the foil…
Why Beer Packaging Says More Than Most Tasting Notes
A recent study revealed that 85% of consumers form their first impression of a new beer based solely on its packaging, often before even…
Which Beer Packaging Keeps Beer Freshest Longest: Cans vs. Bottles vs. Kegs
Most people think of ‘fresh beer’ as something that just came off the line, but the truth is, beer begins to degrade the moment…
Cans vs. Bottles: Which is Better for Your Beer’s Quality?
When it comes to beer packaging, cans are demonstrably better than bottles for preserving the quality of your brew. The biggest reason? Light. A…
Why Does Modelo Have Foil? It’s More Than Just Looks
UV light can “skunk” a beer in mere minutes, transforming its crisp flavor into an unpleasant, sulfurous aroma. So, when you see the foil…
Why Miller High Life Beer is in a Clear Bottle: The True Reason
Why Miller High Life Beer is in a Clear Bottle: The True Reason If you’ve ever found yourself holding a bottle of Miller High…