Tag: vodka seltzer

What is Vodka Seltzer? The Simple Truth & Why Homemade Wins What is vodka seltzer? At its core, it’s just vodka and carbonated water, often with a hint of natural fruit flavor. The most common mistake people make when asking this question is overthinking it, confusing it with complex cocktails or the broader “hard seltzer” […]

Forget the tired stereotype of a specific demographic sipping a vodka seltzer; recent market analyses reveal that the most common drinker of vodka seltzer today is not a single type, but rather the health-conscious adult, generally between 25 and 45, who prioritizes transparent ingredients, low sugar, and gluten-free options over traditional cocktails or heavier beers. […]