Why Fris Vodka is So Cheap: The Real Business Behind Its Price Tag
Why Fris Vodka is So Cheap: The Real Business Behind Its Price Tag Fris Vodka’s affordability isn’t a secret formula hiding in its unique “freeze distillation” marketing; it’s a direct result of being a high-volume product from a spirits giant, Sazerac Company, which leverages immense economies of scale and a focused value-brand strategy. In short, […]