Tag: Spirits Marketing

Tag: Spirits Marketing

Spirits & Liquor

Who Made Ciroc Vodka? The Real Story Behind Its Creation and Rise

The question “who made Ciroc vodka” often gets a two-word answer that misses the real story, or a one-word answer that’s technically correct but incomplete. The direct answer: Cîroc vodka was originally created by Diageo, the global spirits giant, in 2003. Its meteoric rise, however, is undeniably tied to Sean “Diddy” Combs, who entered the […]