Why a happy hour 6pm start is actually the best way to drink
Why the late-start strategy wins Most drinkers believe that a proper social outing requires arriving at the earliest possible moment to snag a deal.…
Why the Best Date-Night Beer Moves Are Quiet Ones
A recent survey by Bumble indicated that 70% of its users preferred “authentic” and “laid-back” date ideas over anything “extravagant.” This sentiment, it turns…
Why Do People Like Drinking Beer? It’s More Than Just the Buzz
The clink of glasses, the murmur of conversation rising around a table, the first wave of shared laughter – that’s often where the real…
What’s the Effect? The Subtle Social Shift That Tops the List
“What’s the effect?” It’s a question that assumes a single, predictable outcome, as if alcohol were a simple button with one output. The reality,…
What’s a Comfortable Beer Brand for Small Group Nights? It’s Not What You Think
The most comfortable beer brand for a small group night isn’t the cheapest option, nor is it the most obscure craft pick. For genuine…
Which Beers Make You Look Unsophisticated at a Gathering?
The beer that makes you look most unsophisticated at a gathering is often the one chosen purely for its low price and high alcohol…
Why Do People Like Beer? It’s More Than Just Taste (Mostly)
People often ask why others ‘like’ beer as if it’s some grand mystery, when a more honest question might be ‘why don’t more people…
Why Do People Like Drinking Beer? It’s More Than Just the Buzz
The clink of glasses, the murmur of conversation rising around a table, the first wave of shared laughter – that’s often where the real…
Why Amstel is the Smart Choice for Your Next Low-Pressure Social Evening
In a world increasingly obsessed with high ABV craft beers or obscure limited releases, Amstel quietly holds its ground by doing one thing exceptionally…