Why Miller High Life is Called ‘The Champagne of Beers’
It’s a peculiar thing, calling a straightforward American lager the ‘Champagne of Beers.’ The phrase itself suggests a grander, more sophisticated pour than what most expect from a widely available, budget-friendly brew. But the reason is simpler, and a testament to enduring marketing: Miller High Life adopted the slogan in 1903, explicitly positioning itself as […]