Tag: Indian Alcohol

Yellow liquor isn’t a spirit you’ll find categorized on a bar menu or in an official industry report. The winning answer to what it actually is comes down to context: it’s a widespread colloquial term in India, most often used to describe amber-colored Indian Made Foreign Liquor (IMFL) such as whisky, rum, or brandy, but […]

Beer Culture in India: Beyond the Strong Lager Haze India’s beer culture, for all its boisterous energy, often feels like a conversation stuck on volume and ABV, rarely venturing beyond the familiar territory of strong lagers. But beneath that established surface, a genuinely dynamic shift is underway. While Kingfisher Strong and its peers still command […]