Unpacking “Women’s Liquor”: The Real Story Beyond Marketing
Unpacking “Women’s Liquor”: The Real Story Beyond Marketing Despite decades of marketing pushing sweet, low-ABV, or brightly colored drinks to women, recent data reveals that women are the fastest-growing demographic for categories like whiskey and craft beer, often showing a preference for bold, complex flavors over traditional “feminine” sips. The truth about “women’s liquor” isn’t […]