Who Normally Drinks Vodka Seltzer? It’s Not Who You Think
Forget the tired stereotype of a specific demographic sipping a vodka seltzer; recent market analyses reveal that the most common drinker of vodka seltzer today is not a single type, but rather the health-conscious adult, generally between 25 and 45, who prioritizes transparent ingredients, low sugar, and gluten-free options over traditional cocktails or heavier beers. […]