Who Invented Cîroc? The Real Story Behind the Grape Vodka
It’s a common occurrence in the spirits world: a brand becomes so heavily associated with a celebrity that the actual origin story gets lost.…
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When Did Ciroc Come Out? Unpacking the Real Launch Date (and Why it Matters)
Most people looking for when Ciroc came out often point to its high-profile celebrity association, which led to its boom in popularity. But the brand itself was officially launched much earlier, in 2003, by Diageo. While Sean “Diddy” Combs became…
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