Many people assume Corona’s global ubiquity means it’s managed by a single corporate giant, but the truth is far more nuanced: this iconic Mexican lager has two distinct owners, depending on which side of the US border you’re drinking it on. Globally, outside of the United States, Corona is owned by Anheuser-Busch InBev (AB InBev) […]
Why is Corona in a Clear Bottle? It’s a Deliberate Brand Choice Most people looking for the reason Corona comes in a clear bottle assume it’s purely an aesthetic choice or even a mistake. The truth is more nuanced: it’s a strategic branding decision designed to associate the beer with sun, purity, and a beach […]
Sunlight hits the clear glass of a Corona Extra bottle, revealing the pale liquid inside and the iconic lime wedge. This isn’t an oversight or a cost-cutting measure; it’s a deliberate, calculated marketing decision. Corona’s clear bottles are fundamental to its brand identity, designed to evoke freshness, purity, and the iconic beach-day aesthetic, despite the […]
You’re not imagining it: Corona often costs more than other popular lagers. The real reason why Corona is so expensive comes down to a potent mix of import costs, strategic premium branding, and a massive, globally consistent marketing budget that positions it as more than just a beer—it’s an experience. It’s less about the complexity […]