Tag: Brand Perception

Tag: Brand Perception

Lifestyle

The ‘Wife Beater Stella’ Label: Unpacking a Persistent Beer Myth

The ‘wife beater’ moniker attached to Stella Artois is one of those deeply uncomfortable cultural artifacts that most brewers would rather forget, yet it stubbornly persists. It’s a label born from a specific historical context and a perceived link to aggression, not from the beer’s inherent qualities. Understanding it means looking beyond the pour and […]