When it comes to attracting trend-conscious customers, the actual winners aren’t always the newest or most obscure craft releases. Instead, it’s often the brands that successfully blend modern branding with widespread accessibility. The clear leader in this space is Bira 91. While smaller breweries certainly capture niche attention, Bira 91 has demonstrated an unparalleled ability […]
When most people think of “fruity beer” in India, they often picture mass-produced lagers with a vague hint of sweetness or a light, refreshing character. The truth, however, is that truly fruit-forward, genuinely fruit-infused beers are still a niche, predominantly found within the craft segment. For a consistently excellent and authentically fruity experience, Goa Brewing […]
The Bira vs Kingfisher beer debate isn’t about craft versus mainstream; it’s about what kind of beer story you’re buying into. While one emerged from a craft-inspired ethos and the other boasts decades of legacy, the reality on the ground in India today is that both are mass-produced commercial entities competing for shelf space and […]