Who Owned Cîroc Vodka: The Real Story Behind the Brand
The ownership of Cîroc vodka is straightforward, though often misunderstood due to its high-profile brand ambassador. Cîroc is owned by Diageo, one of the world’s largest spirits and beer companies. However, Sean “Diddy” Combs holds a groundbreaking and highly influential marketing and profit-sharing partnership with the brand, making him a critical part of its identity […]