Why “This” Is the MVP of Pub Chats (And How to Abuse It)

Cheers, mate! Ever notice how the word “this” can turn a basic conversation into a pub legend? Like when you say, “This beer is so good, my cat started a cult around it.” Suddenly, you’re the Steve Jobs of stout. Let’s break down why “this” is the ultimate keyword for anyone who’s ever ordered a pint, debated beer snobbery, or tried to explain why your local pub is “the vibe.”

Understanding “This” in the Pub Scene

Let’s start with the basics. The word “this” is like the Swiss Army knife of English. It points. It emphasizes. It makes you sound like you know what you’re talking about (even if you don’t). For example:

• “This IPA is so hoppy, it could open its own yoga studio.”
• “This pub has Wi-Fi that’s faster than my ex’s apologies.”

See? “This” is your shortcut to pub wisdom. It’s also why bartenders use it to describe “this special brew” that’s “only available today.” (Spoiler: It’s been on tap since 2015.)

Why “This” Matters More Than You Think

Here’s the tea: In a world where 73% of drinkers can’t pronounce “helles,” but 100% of them can say “this,” the keyword becomes your golden ticket. It’s why you’ll hear people say:

1. “This ale tastes like my grandfather’s attic. In the best way.”
2. “This cider is so strong, it’s got a better reputation than my Tinder profile.”

And yes, “this” is also why pubs name their drinks things like “This Bitter Is Not a Metaphor.”

How to Use “This” Like a Pro (Or at Least a Drunk Pro)

Master “this” and you’ll be the star of every pub quiz. Here’s how:

• Ordering Drinks: “I’ll have one of those, but make it this.” (Bonus points if you’re ordering a cocktail named “This.”)
• Describing Vibe: “This place has the energy of a Tuesday but the decor of a Saturday.”
• Debating: “This isn’t just beer—it’s a lifestyle. A liquid lifestyle.”

Need more inspiration? Check out our Make Your Own Beer guide to create a brew you’ll describe as “this masterpiece.”

Real-Life “This” Wins from the Pub Frontlines

Still not convinced? Here’s what people are actually saying:

“This pub’s got more history than my family’s Facebook group. And better snacks.” – Dave, Leeds

“This lager is so smooth, it’s like a jazz saxophone in beer form.” – Sarah, York

And if you’re feeling bold, try: “This is the best bar I’ve ever been to. Unless you count the one in my ex’s basement.”

FAQ: Your Pub-Brain Questions Answered

Q: How can I use “this” to sound like a beer expert?
A: Simple: Use it to exaggerate. “This stout is so rich, it could fund a small country.” Bonus: 87% of pubs will believe you.

Q: Is there a wrong way to use “this” in a pub?
A: Yes. Never say, “This is the worst beer I’ve ever tasted.” Your new friend who owns the pub will challenge you to a duel with a darts board.

Q: Can I combine “this” with other pub slang?
A: Absolutely. Try: “This pint is so cold, it’s like a snowstorm in a glass.” Now you’re a wizard.

Take It to the Next Level: Your “This” Action Plan

1. Practice: Use “this” three times in your next pub convo. (Example: “This chat is better than the last three years of my life.”)
2. Customize: Create a beer named “This” and explain it like “This ale is for people who take life seriously but beer more seriously.”
3. Share: Post a photo of your “This pub rocks” sign on Instagram with #ThisKeyword.

Still stuck? Our Custom Beer page can help you craft a brew that’s “this good.”

Final Cheers: Time to Get “This” Right

Remember, “this” is more than a word—it’s a lifestyle. Use it to hype up your local, roast your mates, or defend your choice of beer. And if you ever want to sell your “This is the best” brews online, check out Dropt.beer. Because “this” is how legends are made.

Need more pub wisdom? Hit us up at Contact or dive into our Grow Your Business guide. Until next time, keep it “this” good.